Actress Larissa Manoela visited the ‘wardrobe’ and wore pieces of characters that were successful in the history of Brazilian teledramaturgy
Washing the most famous and well-known clothes in Brazil became an exclusive break, in an action that brought together Tixan Ypê, Globo and DPZ&T. The strategy, promoting the brand, responsible for washing the costumes of the station’s scenic works, debuted in the break of the soap opera “Além da Illusion” with actress Larissa Manoela, protagonist of the plot, visiting the ‘wardrobe’ and wearing parts of characters that were successful in the history of Brazilian teledramaturgy.
In the film, Manoela wears costumes such as Babalu, from ‘Quatro por Quatro’, Vivi Guedes, from ‘A Dona Do Pedaço’, Carminha, from ‘Avenida Brasil’, Maya, from ‘Caminho das Índias’), by Isadora, from ‘Beyond Illusion’, and the legendary Nazaré Tedesco, from ‘Lady of Destiny’.
“This unprecedented action was developed as a continuation of the brand’s campaign, reinforcing the attributes of the products, presenting the complete portfolio and translating the modernity of Ypê”, says Gilson Mazetto, vice president of commercial and marketing at Ypê.
The project was aired this Thursday (21) and has support actions in other programs of the station, such as ‘É de Casa’ and ‘Caldeirão’. It will also be activated on digital, on social networks and in actions with digital influencers.