The OOH media actions are spread across strategic points in the city of São Paulo
Adidas has teamed up with Eletromidia to promote its new collection, Ozworld. Until the 25th of July, whoever passes through the main roads of São Paulo will come across the new models of the brand’s sneakers.
The campaign is running on 150 panels at Mobiliário Urbano in São Paulo, 50 of which are custom-made. The project also has an advertisement on the digital circuit of the Faria Lima subway station.
The pieces are spread across 40 neighborhoods in all regions of the city of São Paulo, such as Moema, Paraíso, Higienópolis, Perdizes, Jardins, Pinheiros, Itaim Bibi, Vila Olímpia, V. Nova Conceição, Butantã, Casa Verde, Santana, Limão, V. Leopoldina, Pompéia, Freguesia do Ó, Morumbi, Santana, Santo Amaro, Carrão, Mandaqui, Tatuapé, V. Guilherme, São Lucas and V. Formosa.
adidas will use a new tool from Eletromidia, Blast, which allows the company to be present on all digital screens at the same time to take the campaign messages to all environments where Eletromidia is present and provide high visibility and impact.
“OOH is present during the daily journey of consumers and Blast has arrived to expand the potential of Eletromidia’s reach. adidas is an active player in all forms of advertising and this campaign shows how the company is constantly changing, following behaviors and trends to reach its audience in an effective and differentiated way”, said Marcelo Pacheco, CSO of Eletromidia.