In the action created by DM9, artist Ana Strumpf uses blue cheese pieces as canvases to immortalize memorable moments.
The Blue Belt invited artist Ana Strumpf to transform pieces of Parmesan cheese into works of art in their new campaign.
Created by DM9, the initiative aims to reinforce the “Memorável Semper” signature, highlighting the brand’s mastery of transforming moments and positioning the Blue Belt within the territory of art.
The campaign video was recorded in a studio in São Paulo and shows the artist’s production process, who uses edible paint to portray moments such as a dinner for two, a family lunch and a meeting of friends in the cheese pieces.
“The campaign reinforces the premium character of the brand’s products and their attributes. This time, we will present our most iconic cheese in an even more memorable way, as a true work of art”, said Eduardo Jakus, Blue Belt Marketing Director.
The campaign also has an influencer marketing strategy, supported by Suba. In it, the pieces created by the artist Ana Strumpf will be taken to the homes of three personalities linked to the universe of content and gastronomy: Ana Paula Padrão, Sheron Menezes and Claude Troisgros. Each of the three influencers will receive the artwork, develop recipes for each consumption situation and share the content on social networks with #MemorávelAlempre.
“It’s an idea that makes it possible to perpetuate the occasions of consumption of the Blue Belt in the form of art, using the cheese itself as a canvas. It is a parallel with the care and richness of the manufacturing process of the brand’s products, highlighting attributes such as craftsmanship, care, quality and mastery”, said Fabio Guima, creative director of DM9.