Cristina Caires arrives at the company to integrate the two main commercial fronts of the group (Games and Generation Z)
Final Level Co announced this Tuesday (26) the hiring of Cristina Caires for the new business director chair. The executive will work on the reformulation of the commercial structure and help to integrate the two main business fronts of the group today: games and Generation Z.
Graduated in Publicity and Propaganda from Universidade Metodista de São Paulo, Cristina Caires brings the experience of working at Editora Globo, Trip, Vice and Porta dos Fundos, working in the area of new business with a focus on content projects.
“The challenge is to integrate content and entertainment solutions for brands that want to enter the gamer universe or relate to Generation Z with native language and formats. , in addition to exploring the possibilities that web 3.0 and the metaverse have already opened up to us”, explains the executive.
At Final Level Co, its main mission, in addition to integrating the commercial areas of the group, will be to identify the platforms and OTTs that have synergy with the contents of the Final Level Co and the other business areas.