The first professional model with Down syndrome to parade at São Paulo Fashion Week, Maju de Andrade signs her first jewelry collection in partnership with the AHMI brand. The case was born through a partnership between AHMI and Mynd Brands.
In addition to her international career in fashion, Maju is also an actress and influencer and uses social media to talk about inclusion and bring light to the “inclusion is not fashion, inclusion is citizenship” campaign.
This collab is the first between a jewelry brand and a PCD influencer.
“Mynd Brands was created with the purpose of creating licensing projects and, in addition, helping society to see and increasingly value diversity and inclusion. Maju’s jewelry collection with AHMI translates this message into products, which will certainly open doors for many other people with disabilities in the market”, says Gil Bastos, partner at Mynd Brands.