The World Cup in Qatar starts in November 2022, but Ampfy is now celebrating the conquest of a client capable of guaranteeing unprecedented bids for the agency, which has reached its ten-year history in Brazilian advertising.
Andre Chueri, CEO of Ampfy, is toasting the date with the Greek betting platform Betano, a partner of European clubs such as Benfica, Porto and Sporting, as well as Atlético Mineiro and Fluminense in Brazil.
“We will have some projects, as more than 70% of bets on the platform take place during in-play games”, says Chueri. New Holland, Outback, Enel, QSaúde, Ovaltine, Crypto.com, Docile and Bozzano also arrived in 2021. There are 14 customers and 16 brands, which pulled an increase of more than 40% in the team.
“TikTok exploded and became another option and the media we used the most for branded content was Instagram”, recalls Chueri. This year, the agency grew 23% compared to 2020, and the forecast is that this index will rise to around 25% in 2022. “We expect a very intense year”, he predicts.
From the cell phone to the social networking boom, Ampfy studies consumers who are connected all the time. It’s no use fitting a strategy into the mix of media anymore. Conversations generated by a contemporary vision of channels is the challenge to make brands more human.
The content pulls the evolution nurtured by influencers and creators already incorporated into the routine of brands about to experience the metaverse, in addition to maturing eSports, inclusion and diversity projects. “But we can talk about the increase in privacy restrictions, and the challenges of an election year”, counters Chueri.
Ampfy already signs Outback activations in the metaverse, put Gilberto Gil on TikTok to talk about reforestation in action by Instituto Terra, premiered for Ovaltine with the film Good for you$&%@, made Paolla Oliveira the attendant at SAC Andorinha, transformed Risqué’s nail polishes into characters from Friends, and with Melitta released the aroma of Fresh coffee to get a feel for life.
In 2013, Ampfy went beyond social media. It set up a media area and started to act as a digital agency. Chueri joined the presidency in 2017 and, two years later, the agency consolidated its executive board, with 180 employees.
Between 2020 and 2021, it reinforced the areas of media, data and finance with the promotion of Sergio Brotto and Sidnei Egami in the agency’s partnership. In the planning, Luciana Padovani arrived.
Gabriel Borges, on the other hand, one of the founders of Ampfy along with Fred Siqueira, left the executive committee and joined the administrative council alongside Pedro Cabral and Alexandre Hohagen.