In a new campaign activation for its year-end campaign, Globo launched a filter that uses the deepfake technique to customize the face of a person in the body of a talent from the network who participated in the traditional video ‘Today is a new day ‘.
The bet on the resource focuses on the engagement of the public with the traditional campaign, through artificial intelligence and deep learning. The solution was developed internally by the company, with support from Accenture Interactive.
When entering the site eunaglobo.com.br, the person registers the face and the program captures the peculiarities and expressions in the original image and in the face that will be replaced, so that the two faces overlap harmoniously.
On air since the last day 1st, the film talks about reunions. In the message, the artists return to the studios to the sound of the traditional song, which gained a new arrangement with varied rhythm evolutions.