Created by Streetwise, the campaign is spread over a 3km radius of where the championship will be held, at Ginsio do Ibirapuera, in So Paulo
Santander is reinforcing its support for the Brazilian League Of Legends Championship (CBLOL) with an OOH activation.
The championship takes place this Saturday (3), at Ginsio do Ibirapuera, in So Paulo and the campaign, created by Streetwise, is being broadcast within a 3km radius of the venue on static clocks, digital clocks, in bus shelters and on Countdown .
The campaign explores CBLOL’s champion characters and uses the native language of the gamer community, which allows for greater engagement with fans and participants.
Our ‘Better than paying gamer bank to bank the game’ campaign summarizes our history within the esports community in a nutshell. Santander is proud to work together with gamers to collaborate and build an increasingly solid and democratic scenario for those who play, whether professionally or not, explained Danielle Sardenberg, Santander’s Executive Marketing Superintendent.