A global company that provides marketing technologies for brands, RTB House announced the appointment of Lucas Santos as the new vice president of agencies at the Brazilian unit.
According to the company, this is a position created by the company as part of its expansion strategy. This is due to the fact that RTB House launched, this year, solutions aimed at media campaigns focused on branding.
Advertiser with an MBA in branding, Lucas has 15 years of experience selling online media in companies such as ESPN, Grupo Abril, Tripadvisor, Telefônica Brasil, Outbrain and A+E Networks.
“The company is expanding its scope to generate value, trust and engagement through new solutions and formats in the branding area, always linked to cutting-edge technology, with state-of-the-art deep learning algorithms,” said Santos.