Created and signed by WMcCann, the campaign’s concept is “Debit Mastercard gives you rewards so you can live more moments that are priceless”
Mastercard launched a campaign that reinforces the positioning of the brand “What is priceless for you? and invited actor and former BBB Douglas Souza to star in the play alongside his daughter, Maria Flor.
Created and signed by WMcCann, the campaign’s concept is “Debit Mastercard gives you rewards for you to live more moments that are priceless” and presents different materials that bring up different day-to-day situations in which everyone uses Debit Mastercard, reinforcing the various forms of use, such as online debit, contactless payment and transfers via WhatsApp, among others.
In the play, produced by producers No Candy and Antfood, DG and Maria Flor are in a restaurant and the actor pays the bill with Mastercard Debit. Maria Flor comments on her father’s act, which she takes the opportunity to mention different types of people who also use this payment method, reinforcing the exclusive rewards and advantages available to everyone.
In the new campaign, we want to present how the use of Debit Mastercard transforms small acts into priceless moments. After all, living the simple things, the things that bring us joy on a daily basis, is more relevant than ever, explained Sarah Buchwitz, Vice President of Marketing and Communication at Mastercard Brasil.
The campaign, which began with several projections in buildings along the main roads in the city of So Paulo, such as Av. Consolao, Av. Paulista and Av. Rebouas, among others, brought the following message: “In your day, what moment is priceless for you?”.
To amplify the action, the strategy also has a squad of influencers who will take the message on their social networks, as well as developments for TV, digital media, social billboards in the communities of Paraispolis and Helipolis, DOOH in Parque Ibirapuera and OOH, in addition to materials on the brand’s social networks in an integrated manner.